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About Enaiter
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Company Profile

Enaiter never forgets his original intention


Enaiter means "Elite" and "Noble", "NAI" means "nutritional" and "TER" (Tastey Enhancing Real), which is literally translated as "taste enhancement". Yilite focuses on the research, development, production and sales of small kitchen appliances. In 2023, the company's revenue exceeded 2.1 billion yuan, and exports accounted for more than 45%.

Development History

  • 2023

    Determined as a "national laboratory"

    "Get the national green factory certification

    "Winning the Guangdong Provincial Manufacturing Single Championship

    Top 30 Science and Technology Innovation Enterprises in Zhongsha

  • 2022

    Rubik's Cube IH split rice cooker won the concept gold award of Zhongshan Industrial Design Competition

    "Graduated as a benchmark enterprise for innovation in Zhongshan

    "Get the aging-friendly product certification

    "Get national laboratory certification

    "Become a professional committee of pre-made dishes smart cooking equipment

  • 2021

    Enaiter is once again recognized as a "provincial industrial design center"

    "At the same time, the first batch of recognized as "municipal industrial design centers"

    "Enaiter Headquarters Economic and 5G Intelligent Inspection Factory Project Groundbreaking Ceremony

  • 2020

    The 5th generation earthen pot rice cooker won the German Red Dot Award

    "Provincial 5G+Industrial Internet benchmark enterprise implementation unit

    "Guangdong Quality Inspection Association Director Unit

    Q/GDJD 32-2021 "Air Fryer" Alliance Standard Drafting Unit Certificate

    Obtained the "Leader" certificate of enterprise standard

  • 2019

    Become the president of the Food and Care Professional Committee of Zhejiang Organic Industry Association

    "Get the Guangdong Quality Inspection Stable and Qualified Product

    "Get the "quality brand benchmark unit" in Zhongshan

    Establish an innovation center to promote corporate innovation

    Holding Guangdong GoHome Electrical Appliances Co., Ltd.

  • 2018

    Enaiter's independent brand upgrades and establishes a food and nutrition industry alliance

    "Become the president of the Food and Care Professional Committee of Zhejiang Organic Industry Association

  • 2017

    The third generation earthen pot rice cooker won the AWE 2017 Aplan Prize

    "IH Juneng Carbon Ding Rice Cooker won the title of "Outstanding Certification"

    "2017 Shanghai Home Appliances Exhibition Releases the "Kitchen Appliance Nutrition Customization Plan"

    Enaiter is recognized as a "provincial industrial design center"

  • 2016

    Release IH Juneng Carbon Ding Rice Cooker to upgrade healthy life

    "Released glass gallbladder rice cooker, JD crowdfunding record

    "Garden pot and rice cooker won the "Governor's Cup" Industrial Design Bronze Award

    Three major projects of the 11th China Air Show

  • 2015

    Obtained the "National Quality Trusted Product Certificate"

    "Become the "Guangdong University of Technology's Industry, Academic and Research Base"

    "2015 Home Expo IH Ceramic Rice Cooker Release

    Signed a contract with Hunan TV Wu Xin as the spokesperson for Enaiter

  • 2014

    Release of Wifi rice cooker, JD.com crowdfunding sets a record of tens of millions

    "Formal name renamed "Guangdong Enaiter Electrical Appliances Co., Ltd."

    "Approved by Zhongshan Smart Rice Cooker Engineering Center

    Heating plate factory starts production

  • 2013

    Become the world's second largest production base for smart rice cookers

    The monthly output exceeded 1 million units, and the annual output exceeded 8 million units

    "Enaiter" was rated as a famous trademark in Guangdong Province

    The first earthen pot rice cooker was released, advocating healthy eating

    Kezhuoer circuit board factory put into production

  • 2012

    The annual output exceeded 4 million units

    "Approved high-tech enterprise

    "Get the annual home appliance competition brand

    Hardware factory and mold factory put into production

  • 2011

    The annual output reaches 1.8 million units

    New factory put into use

  • 2010

    Obtained the Global Market GMC Certification

  • 2009

    Fully implement the operation of the ERP system

  • 2007

    The company has passed IS09001 quality system certification

  • 2006

    Registered and established Zhongshan Enaiter Electrical Appliances Co., Ltd.

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